You’re probably aware of how important email marketing is to selling products online, regardless of which vertical you’re in.
Here are some stats for you: active email accounts are 5.6 billion and growing, 99% of people check their email every day, and more than 50% of marketers say that email is their biggest source of ROI.
Simply put: if you’re not building an email list and doing email marketing, you’re leaving big money on the table.
Of course, to do proper email marketing with automation, you need an email marketing service provider. There are certainly lots of them out there.
And then there’s GetResponse. Founded in 1999 by Simon Grabowski, GetResponse is a Polish-based company that has grown into one of the most popular and feature-rich email marketing platforms in the world.
I’ve known about GetResponse for many years and currently use it in my online business for my email marketing needs. In this article, I’m going to write a comprehensive review of the platform so you can answer these questions for yourself:
How can GetResponse and its email marketing capabilities help my business?
Is it a good service? Is it worth the cost?
If you’re interested in GetResponse and are on the fence, this review will hopefully give you the push you need to make your decision.
Here’s what I’m going to be covering in the review:
- What is GetResponse?
- Some GetResponse Success Stories
- A Quick Tour Of GetResponse
- What I Like About GetResponse
- What I Don’t Like About GetResponse
- GetResponse Pricing Plans
- Frequently Asked Questions
- How To Succeed With GetResponse
If you’re ready to try GetResponse at this point, click the button below or scroll down to the bottom of my review to see my final verdict!
What is GetResponse?
Since you’re reading this review, you probably already have an idea of what GetResponse is. GetResponse styles itself as an email platform that “grows your audience, promotes services, and sells products for you”. Indeed, this is possible with the various automation features within the platform.
At its core, GetResponse provides email marketing services for businesses who want to sell online. Here are the main things you can do when you collect emails into the GetResponse platform:
You can compose one-time email broadcasts to your list and either send them right away or schedule them to go out at a later date.
GetResponse provides over 500 professional HTML templates that you can edit and use, or you can compose an email from scratch if you wish (this is what I usually do myself).
You can also send emails out to specific group segments that are specified by you.
You can compose a series of emails and set them to go out automatically when someone subscribes to your list.
You can schedule these emails however you want (date, time, separation), and of course, you can view various stats such as open and click rates.
I use this feature heavily in my online businesses. It’s a lesser alternative to workflows (I’ll talk about this feature a little later), but it works very well.
GetResponse is one of the few email marketing services that offers pre-made landing pages that you can use to collect emails. You can edit these templates and get them live in short order.
Opt-in, sales, promo, and download pages are all available. These landing pages are 100% responsive (mobile-friendly), look professional, and are proven to convert well.
Although this is a really handy feature for those who need landing pages, I don’t use it myself. I use other software (ClickFunnels or Instabuilder) to create my landing pages.
GetResponse is also one of the few email marketing platforms to offer a complete webinar solution.
With GetResponse, you can:
- quickly build a webinar signup page.
- send out email invites and reminders (templates available).
- engage your audience with chat, polls, screen sharing, and more.
- share high-quality webinar recordings for later playback.
- send out follow-up series to build relationships.
I don’t use this feature, but marketers who are involved with webinars should take a look at this and see if they prefer it over other webinar software. Webinars are available on all plans except Basic.
Formerly known as Autofunnel, this is a relatively new feature within GetResponse. It’s a complete sales funnel solution that builds landing pages, automates emails, converts customers, and sells products pretty much automatically.
The set-up wizard takes you through the entire funnel process, customizing your landing page and email templates and integrating payment processors. You can also set up Facebook ads and create attractive social media images and animations within GetResponse.
Because of the newness of the feature and because I use other software for my funnel needs, I don’t know a whole lot about Conversion Funnel. But it looks like it has a lot of merit, and I think it’s definitely worth checking out.
There are a ton of other features within GetResponse that I haven’t mentioned here. For a full list, you should check out this page on their website.
Some GetResponse Success Stories
Before I get into the meat of the review, how to use GetResponse, what I like and don’t like about the platform, I want to talk about a few success stories.
These are people who have tried GetResponse, often with skepticism, and achieved breakthrough success with their email marketing. You can take these for what they’re worth.
You can see more GetResponse case studies on the GetResponse customer page.
Success Story #1
Michael Simpson Jr. is an entrepreneur who made the switch over to GetResponse and saw a 300% higher open rate in 60 days.
He had tried many email marketing services before, but none of them performed as well as GetResponse. The features did exactly what they were supposed to do, and it was practically hands-off once he set everything up. He was also very impressed with customer support.
Success Story #2
Katie Townsend is a scientist and a marketer who works as a managing partner for the marketing agency Brand Accomplished.
She made the switch over to GetResponse from two other well-known email marketing platforms after doing some research. She was able to quickly set up her lists and email campaigns.
Soon after, she was getting open rates of 30%-40% for one of her clients, which is an amazing open rate. She loves how GetResponse is easy to use and cost-effective, and continues to have great success with the platform.
Success Story #3
Kim Baker was able to take his vintage car business, Vintage Race Car Sales, to a whole new level with GetResponse email marketing.
Today, his car business has one of the largest market shares. He likes how he can get information to his audience in minutes rather than weeks or months in the case of print ads.
Email marketing saves him a lot of time which he can spend doing what he really wants to do: searching for the ultimate sports car.
Success Story #4
Joanne Riley started The Interior Edge, an interior design studio, over 30 years ago. In recent years, her and her sister Donna have been using email marketing with GetResponse to keep in touch with previous, current, and future clients.
Interior Edge’s average open rate is 54%, with a 6% click-through rate. Almost every email sent results in several appointments and new projects.
Joanne needs her emails to complement her luxury designs, and the pre-made templates and drag-and-drop functionality in GetResponse allow her to do that.
Success Story #5
Domain name registrar and web hosting company Rebel.com was faced with declining engagement and conversion rates.
They decided to pick up GetResponse and were surprised with how smoothly they were able to integrate the email platform with Rebel’s proprietary backend.
With marketing automation, tagging, and dynamic segments, Rebel was able to realize open rates as high as 41.65% and its highest-ever engagement rates.
A Quick Tour Of GetResponse
There are a lot of things that you can do within GetResponse – the main ones are sending broadcasts and autoresponder emails to subscribers.
In this section, I’ll give you a quick tour of the platform, show you how to create a list, and show you how to create broadcasts and autoresponders. Let’s jump inside!
You can see all of this for yourself by signing up for the free 30-day trial.
Once you create your account and log in, you’ll be taken to the main dashboard. Note that I’ve blurred my information for privacy.
From here, you can see your list stats at a glance including size and increases/decreases. You can click on the content in the cards to get tips and advice, and you can create forms and emails quickly using the buttons.
Create A List
Now let’s create a new list. Click on Lists at the top, and then click the “Create List” button.
Give it a name (it has to be unique) and create it. Click on the dots to the right of the list and go to Settings.
Here, you need to fill out all the relevant information like list title and description. If you don’t have a business address and don’t want to use your personal address, I recommend using a P.O. box address. It’s up to you if you want to use a double opt-in, but I don’t use it personally.
Make sure the email address that you want to be associated with the list (the send from and reply to address) is confirmed in your account settings before you move on.
Send An Email Newsletter
Now let’s send an email broadcast. From your dashboard, click on the dots to the left of Menu, and select “Email Marketing”.
Then select “Create newsletter”. I recommend choosing the drag and drop option here.
Now fill out the information and hit next.
Now you can either choose a template to edit or start from scratch. For my businesses, I usually start from scratch and create simple emails, but you may want to do something different. They have a ton of templates to choose from.
Now you can compose your email and format it using the block options on the right. It doesn’t take long to figure out how things work.
Once you finish composing the email, here’s an important tip: click “Plain Text” in the bottom right corner, select “HTML to Plain” and then “Wrap long lines”. This creates a nice plain text version of the email and reduces the chances of the email ending up in spam folders.
Optionally, you can hover over “Test message” on the top right and check the spam score or send a test message. I recommend checking the spam score every time to make sure it’s not too high.
Now hit “Next step” and choose the list you want to send to. Hit “Next step” again.
Now you can review the newsletter details and either send it now or schedule it for a later date. “Perfect Timing” is a really nice feature that sends the email out to subscribers when they’re most likely to open and interact with it.
Create An Autoresponder
Now let’s create an autoresponder. Much of the process is the same as with sending a broadcast.
From the dashboard, go to Menu -> Autoresponders. Click the “Create autoresponder” button.
Here is where you name your autoresponder, choose the list, and select the timing. For example, if you want an email to go out two days after the lead subscribes to your list, you would set it to day 2. You can then select an exact time during that day.
Now you need to create the actual email. Click “Create new email” under the dotted region.
This takes you to a similar window to the newsletter settings window above. Fill out a message name, subject, make sure the “from” email is correct, and hit “Next step”.
From here, you can choose your template and compose your email as we did in the newsletter section above. Check the spam score, hit “Next”, and you’ll be taken back to the autoresponder settings window.
Make sure everything is correct, and either hit “Save” or “Save and publish” if you want to make the autoresponder active right away.
That’s it! You can create a series of autoresponder emails that go out on, for example, days 0 (immediately after subscribing), 1, 2, 3, 5, and so on.
Note that the custom workflows feature offers more functionality than standard autoresponders, but they require the more expensive Professional plan. More on this later.
A Note On The Trial
You can do pretty much everything you need to on the GetResponse 30-day trial, but there are some limitations. Two of the most notable limitations are:
- You’re limited to up to 1000 contacts. If you want to exceed this limit in the trial, you’ll need to subscribe to a paid plan.
- When people unsubscribe from your list, they still count towards your contact limit until you subscribe to a paid plan.
Fortunately, you’re not likely to exceed the 1000 contact limit in your first 30 days, so there’s no need to worry.
Aside from this, you get access to the email marketing capabilities, landing pages, forms, analytics, and other features from the paid plans in the trial.
What I Like About GetResponse
Here are what I believe to be the greatest strengths of the GetResponse platform:
1. It offers so much.
GetResponse is a full-fledged email marketing platform that offers nearly everything you can think of, and they continue to come out with new features. The same can’t be said of many other email platforms.
At the time of writing, they have:
- landing pages (split tests, custom domains)
- funnels (webinar, lead, sales funnels – new feature)
- detailed stats and analytics
- automation (including workflows and conditional emails)
- e-commerce tools
- thousands of templates and images
- 24/7 customer support
Keep in mind that some of what you get depends on the plan you go with, but the core important features can be found in all plans.
2. The deliverability is impressive.
Deliverability is an important metric in email marketing. In case you don’t know what it is, it refers to the percentage of emails sent that successfully reach subscribers’ inboxes, sans bounces, spam issues, rejections, etc.
GetResponse themselves state that their deliverability is 99%, which is extremely high. What they say about their deliverability certainly sounds good, but how does it pan out in practice?
I like to gauge how good an email service is by how well emails avoid the spam folder. With this in mind, I have sent out many different email campaigns with GetResponse with various different subject matter, and they have all performed extremely well.
This means that I have had little to no issues with emails going to spam or otherwise not getting delivered. Of course, I have to do my part to maximize deliverability.
GetResponse maintains good relationships with all the major ISPs, and the results certainly indicate as much.
The same can’t be said of many other email marketing providers. And trust me, deliverability and spam issues are one of the worst things you can deal with when you do email marketing.
3. It has useful features that other email platforms don’t have.
GetResponse has a handful of powerful features that really make life easier for email marketers. Some of the big ones I can think of are:
As GetResponse describes it:
A workflow is a collection of different conditions, actions, and filters you put together to communicate with your subscribers. It’s a clear visual representation of your communication pattern.
This video explores workflows in GetResponse:
Workflows are essentially a more flexible version of autoresponders, and for advanced email marketers who want to interact with their list on a more individual basis, it’s a very important feature.
For example, with a workflow, you can set a condition where if a subscriber doesn’t open an email within a day of it being sent, another email will be sent to them. This just touches the surface of the capabilities of custom workflows.
Unfortunately, you need to subscribe to the more expensive Professional plan to access custom workflows. Otherwise, you’ll only have access to some rigid workflow templates that aren’t very useful in my opinion.
Time Travel is a handy scheduling feature that allows you to send your newsletters and autoresponders at the same local time for every subscriber.
For example, if you schedule an email for 8:00 A.M. tomorrow and enable Time Travel, it will be sent at 8 AM local time for every subscriber.
This allows you to send emails when your subscribers are most likely to open them. It’s a really nice feature that I use all the time.
This is another powerful scheduling feature. Unlike Time Travel, it allows you to send a newsletter to each subscriber when they’re most likely to open it. It’s all done automatically.
GetResponse calculates this time window for each subscriber and waits from 0 to 23 hours to send it, maximizing the chances that they’ll open and interact with the email.
Like Time Travel, it’s available on all plans. Why wouldn’t you try it for yourself? Chances are it’s going to increase your open and click-through rates substantially.
4. Customer support is excellent.
GetResponse offers 24/7 live chat support and email support. They also offer dedicated support on the Max plan.
I’ve mostly used the live chat support, and overall, I’m quite impressed. I usually connect very quickly, and the support agents are helpful, reply fast, and speak good English. Whenever I’ve had an issue, it has been quickly resolved.
The great thing is that the live chat support button is on your screen wherever you are within the GetResponse platform; all you have to do is click it and connect.
If you ever have an issue with GetResponse, I recommend jumping on a live chat and seeing if you can get it resolved. If it’s a complex issue, it may have to get escalated.
What I Don’t Like About GetResponse
1. You can’t automatically move contacts to other lists on the cheaper plans.
Unlike other email marketing platforms like AWeber, you can’t normally set a condition that automatically moves subscribers to another list, for example, after they’ve gone through an autoresponder sequence.
The only way to achieve this is to use custom workflows as part of the Professional plan, which is quite an expensive plan.
This is a feature that I need for my business, but unfortunately, I’m forced to go on the Professional plan just to get this functionality. I hope they come out with a solution for this in the future.
2. You can’t use custom workflows on the cheaper plans.
As I’ve mentioned before in the review, the custom workflow is an extremely handy feature for marketers. It allows them to set very specific conditions on list subscribers, mostly according to the rule “if they do A, then do B”.
Unfortunately, the feature is only available on the Professional or Max plans, whose costs are out of reach of many people. I for one would be very reluctant to upgrade my plan just to get this one feature.
While people on the Basic and Plus plans get some workflow templates, these are so rigid as to be almost unusable. The Plus plan allows for five workflows, but chances are you’re going to need more than that.
I understand that more features should come with more expensive plans. However, I think a good first step for GetResponse would be to allow for unlimited custom workflows on the Plus plan and possibly 5-10 customs workflows on the Basic plan.
GetResponse Pricing Plans
Price is a big concern for people, and rightly so. It turns out that the pricing is very competitive with other similar email platforms, and in many cases is cheaper.
GetResponse offers four main pricing plans: Basic, Plus, Professional, and Max. The cost depends on a few factors: the plan, how many contacts you have in your account, and the billing period you choose.
The Basic plan costs $15/month up to 1000 contacts. Once you have more than 1000 contacts, the price goes up to $25/month, and it keeps increasing as your list size grows.
The Basic plan comes with unlimited email sends, newsletters, autoresponders, the Time Travel and Perfect Timing features, landing pages, forms, some limited automation, integrations, support, and a few other features.
The Basic plan will fulfill the needs of most businesses looking to get into email marketing, but there are some limitations.
The Plus plan costs $49/month up to 1000 contacts. Once you have more than 1000 contacts, the price goes up to $59/month, and it keeps increasing as your list size grows.
The Plus plan includes everything under the Basic plan plus a bunch more features. These include a larger allowance for Conversion Funnels (discussed above), webinars, abandoned order emails, and advanced automation.
The Professional plan starts at $99/month for up to 1000 contacts. Once you have more than 1000 contacts, the price goes up to $119/month, and it keeps increasing as your list size grows.
The Professional plan includes everything under the Plus plan plus unlimited Conversion Funnel capabilities, more webinar capabilities, on-demand webinars, and unlimited custom workflows.
The custom workflow feature is the big one in my opinion. With this feature, you can do so much more with your email automation.
The Max plan costs around $1,199/month but varies depending on your specific needs.
This is normally suitable for larger businesses that need tailored solutions; the average email marketer shouldn’t subscribe to this plan.
It has all Professional plan features plus many dedicated solutions such as a dedicated account manager, dedicated IP address, dedicated infrastructure, and private consulting.
To sign up on this plan, you’ll need to contact GetResponse and schedule a demo.
Non-profit organizations can apply for a 30% or 50% discount off monthly plans. They’ll need to present proof of charitable status and all applicable legal documentation.
For more than 100,000 contacts, you’ll need to contact GetResponse to discuss pricing.
Billing Period Discounts
Note that you can choose a 1-year billing cycle and get an 18% discount off all prices. You can choose a 2-year billing cycle and get a 30% discount off all prices. If you plan to do this for the long-term, you should consider these options.
What I Recommend
So, what GetResponse plan would I recommend to you? Well, I would recommend the Basic plan if you can live without custom workflows.
If you find that you want other features not available on Basic, you should subscribe to either the Plus or Professional plans.
Otherwise, the Basic plan is pretty much all you’ll need. The Basic plan is extremely affordable.
Whichever plan you choose, you should take full advantage of the free 30-day trial. As for the billing cycle, it’s up to you which one you choose.
Frequently Asked Questions
In this section, I’m going to cover the most common questions that I get regarding GetResponse.
How good is their customer support?
As I mentioned above, I’m really impressed with their customer support. Their live chat is available 24/7, and in most cases they will take care of whatever issue you’re having.
And you don’t have to wait 20+ minutes to connect with an agent either. I always connect within a few minutes, the agents always speak fluent English, and they know their stuff. Support in seven other languages is also available.
GetResponse clearly puts a lot of effort into making their customer support top-notch, and it doesn’t go unappreciated.
Aside from live chat, you can get email support, but dedicated phone support isn’t available.
How does GetResponse compare with AWeber?
AWeber is a similar email marketing platform that, like GetResponse, offers newsletters, autoresponders, stats, split-testing, and a drag-and-drop editor.
In my view, GetResponse is definitely more feature-rich than AWeber. AWeber doesn’t offer funnel builders, webinars, and many other features that are meant to complement email marketing. In this way, AWeber is more of a focused email marketing platform, but what they do, they do well.
In addition, AWeber is more expensive than GetResponse on the Basic plan, especially when you have less than 1000 contacts.
However, with AWeber, there’s only one paid plan, and you get all features from day 1, which I like. One of these features is an automated funnel that lets you send flexible email campaigns based on tags and other indicators.
AWeber also has a free plan, but it only allows up to 500 subscribers.
I should also note: it seems to me that GetResponse makes more of an effort to grow, improve, add new features, and gain new customers, and I respect that.
To be clear, there are a few things about AWeber that I like more than GetResponse, but right now it’s not enough for me to do business with them.
I actually used AWeber at one point, but I made the switch over to GetResponse because of the slightly cheaper price, additional features, and because some people were having deliverability problems with AWeber.
What integrations does GetResponse have?
These integrations may allow you to embed videos, track site visits, import data, or accept payments. For a full list of integrations and their details, check out the integrations page.
Where is GetResponse located?
GetResponse is a Polish company, but it operates globally. It has offices in Poland, Canada, the United States, Russia, Brazil, and Malaysia.
You can contact any of these locations here.
Where does GetResponse host customer data?
In the United States and Europe. For more information on this, go here.
How do GetResponse’s prices compare to other similar services?
First off, you can see GetResponse’s pricing here. The Plus and Professional plans are normally going to be more expensive than the plans of other services because of the amount of features that they have.
In comparison to the AWeber Pro plan, GetResponse’s prices on the Basic plan are slightly cheaper ($4-$14 cheaper per month). See AWeber’s pricing and features here.
Many email marketing platforms have different pricing structures than GetResponse, which makes them difficult to compare.
If you want to look at different platforms, I recommend comparing the prices and features and making a decision based on what features you’re looking for. Also consider list size and how much you intend to grow.
How To Succeed With GetResponse
There are many ways to succeed with GetResponse. Ultimately, what to do will depend on what business you’re in and what your objectives are.
Are you a business who wants to keep in touch with customers by sending periodic newsletters? Are you an online marketer who is building out sales funnels with automated emails?
If it’s the former, you can create newsletters that fit your business style easily using templates, and schedule the emails however you want.
If it’s the latter, you can easily build out an automated series of emails using autoresponders or workflows.
I recommend offering subscribers a lead magnet – something of value that you give to your audience for free. In GetResponse, you can deliver this lead magnet instantly using an autoresponder, follow up with more value emails, and start promoting your products or services.
Using Conversion Funnel, you can even build out a lead magnet funnel directly within GetResponse.
Check out this great infographic on how to sell through email (if you have ad blocking enabled, it might not show):
The great thing is that GetResponse actually cares about your success. They know how people use their services, and they offer various features to help you build out profitable funnels. Examples of this are their hundreds of landing page templates and the new Conversion Funnel feature.
Thousands of people make great ROI doing email marketing on GetResponse, and you can be one of them.
There’s no doubt that GetResponse is one of the best email marketing platforms out there right now. Thousands of email marketers and businesses, big and small, rely on GetResponse for their email marketing needs.
I use it in my businesses, and I expect that I’ll be using it for a long time to come, unless they change for the worse.
But you have to ask yourself: does GetResponse have the features you want? Chances are that it does, because they’re arguably the most feature-rich email platform on the market.
The next question is: is the cost within your budget? GetResponse pricing is very competitive and affordable, so chances are that it is.
You should then choose a plan that is in line with the features that you want. If you just need the essentials like newsletters, autoresponders and scheduling, definitely go for the Basic plan. Otherwise, you should subscribe to a higher-tier plan.
Whatever doubts you might still have about GetResponse, I highly recommend you grab the free trial, which you can cancel anytime.
Just get onto the platform and see how you like it. If you have questions, contact support and they’ll be happy to help you.
Are you willing to take your business to the next level with email marketing?
My Tailored Bonus Package ($435 value)
I’ve decided to offer a killer bonus package to those who sign up for the GetResponse trial through my referral link.
These bonuses are not only going to enhance your understanding of email marketing, but also solve more pieces of the puzzle including getting traffic to your opt-in pages. But I may remove them at any time, so don’t wait too long!
Here’s what you’ll get:
Bonus 1: PinBoost ($97 value)
This is a full course consisting of 9 videos that shows you how you can leverage Pinterest to the max as a traffic source.
If you’re doing email marketing, you need to get traffic to your opt-in pages, right? Pinterest is a very powerful traffic source if you use it right.
Bonus 2: Easy Copywriter 2.0 ($47 value)
This is a cool piece of software that generates full email swipes, from subject lines that increase open rates, to the email headline, to the email body, to the call to action.
More than anything, this will help you understand how to write emails that convert.
Bonus 3: 10K Email Manifesto ($67 value)
This guide was written by two highly successful email marketers, Brendan Mace and Dalton Scott. Inside, you’ll gain a deeper understanding of what email marketing is, what to sell, and how to make a 5-figure income with email marketing.
Even if you already know what you want to do with GetResponse, go through this. Chances are it’ll give you some great new ideas that you hadn’t thought of before.
Bonus 4: Crazy Traffic Explosion ($97 value)
This is one of the best traffic resources out there. It reveals more than 20 of the best ad networks for PPC, contextual advertising, and PPV, as well as the best media buy sources and free traffic sources.
These traffic sources get hundreds of millions of visitors per month, and you can use them to get traffic to your opt-in pages and build your lists for as little as $0.01/click!
Bonus 5: Instagram Traffic Hacking ($127 value)
This is a full 8-part video course on how to harness Instagram for traffic.
With this, you’ll be able to drive a ton of qualified traffic to your opt-in pages, whether they were created with GetResponse templates or something else.
How To Get These Bonuses
To get access to these bonuses, all you have to do is sign up for the GetResponse trial and email me at firstname.lastname@example.org. Provide your full name or account reference number, and once I confirm that you’ve signed up under my name, I’ll send over the bonuses.
Thanks for reading my GetResponse review. This review contains affiliate links for GetResponse that I may receive a commission from. Note that the views expressed here are my own and are not official statements by GetResponse.
- An amazing collection of features.
- Excellent deliverability.
- More capability than the average email platform.
- Excellent customer support.
- Many automation features are locked behind custom workflows.
- Custom workflows unavailable on cheaper plans.