Both ClickFunnels and Leadpages are software platforms that claim to get you more leads, customers, and grow your business online.
In essence, they both allow you to create different kinds of landing pages, websites and popups using page builders that don’t require any coding knowledge to use.
But how do they compare? What features do both platforms offer? And which platform should you use?
In this article, I’ll compare ClickFunnels and Leadpages so you can make an informed decision on which one to use.
Ultimately, which one to go with will depend on your goals, budget, and other factors.
Here’s what I’m going to be covering in this comparison:
- What are ClickFunnels and Leadpages?
- Features Comparison
- Page Builder Comparison
- Customer Support Comparison
- Publishing Options Comparison
- Pricing Comparison
- Affiliate Program Comparison
- Final Verdict
If you’re ready to check out either platform, click the buttons below or scroll down to the bottom of my review to see my verdict!
What are ClickFunnels and Leadpages?
ClickFunnels and Leadpages are both online business platforms that allow you to build websites and landing pages among other things. However, the scope of each is different.
ClickFunnels is more of a complete solution that allows you to build entire funnels, including opt-in pages, sales pages, product delivery pages, full membership sites, and custom pages, and link them all together within the ClickFunnels ecosystem.
Leadpages is mainly for building traditional websites and landing pages such as opt-in pages and short-form sales pages. The main function of Leadpages is to use squeeze pages to collect email addresses and grow email lists.
With that said, each platform offers other features to supplement the main features, and I’ll talk about them more in the features section of this comparison.
ClickFunnels was founded in 2014 by Russell Brunson and Todd Dickerson.
Leading up to the birth of the company, Russell and Todd realized that building sales funnels online was way more difficult than it needed to be.
They got together and mapped out their dream software, brainstorming and planning for weeks. In the following months, Todd built ClickFunnels and Russell marketed it, and the rest is history.
ClickFunnels has a full team including CEO (Brunson), Lead Developer (Dickerson), Head of Business Development, CTO, Director of Operations, and Head of Advertising.
As of right now, they serve more than 90,000 customers, have built more than 5.4 million funnels, and have processed over $3.8 billion in sales.
ClickFunnels has hundreds of success stories. Many of these people are ClickFunnels affiliates who have made millions of dollars with their funnels.
To see some success stories and learn more about ClickFunnels, see my full review of the platform here.
Leadpages was founded in January 2013 by Clay Collins, Tracy Simmons, and Simon Payne.
When Leadpages was born, Collins was a blogger living with his parents. In the early stages, Collins and his small team innovated, building and marketing Leadpages as they envisioned.
Over time, they progressed to things like raising venture capital, negotiating term sheets, building out an office space, acquiring companies, and making the Inc. 5000 three years in a row.
In 2017, Collins stepped down as CEO and John Tedesco took his place. At that time, Leadpages had grown to 175 employees, 46,000 paying customers, and $25 million in recurring revenue.
Leadpages has many success stories from people of all walks of life. To see some of them and learn more about Leadpages, you can check out my full review of the platform.
Both platforms have a lot of features to accommodate businesses of all types.
However, the main focus of ClickFunnels is funnels and linking them together, while the main focus of Leadpages is landing pages and websites.
Here are the main features of the ClickFunnels platform:
The Funnel Builder is the core feature of ClickFunnels.
It allows you to put together any kind of funnel you can imagine, including tripwire funnels, sales funnels, and webinar funnels. Popups and split testing can be easily set up.
As part of the funnel builder, the “Cookbook” feature allows you to explore a range of funnel templates that you can select and run with. These are templates that Brunson has had success with in his own businesses.
Drag-and-Drop Page Builder
With ClickFunnels’ page builder, you can build opt-in pages, sales pages, webinar pages, membership areas, and any other landing page that you want.
The builder is quite similar to the Leadpages drag-and-drop builder. Like Leadpages, pages can be divided into sections, with each section consisting of one or more columns, and each column containing elements. It’s a great way to organize a page in my opinion.
Unlike Leadpages, ClickFunnels offers email marketing capabilities through their Follow-Up Funnels service (previously known as Actionetics), which is offered in Platinum Plan.
Not to be confused with the affiliate program for ClickFunnels, ClickFunnels allows you to set up your own affiliate program for your products through the Backpack service. This requires the Platinum package.
ClickFunnels provides a complete solution for eCommerce entrepreneurs selling physical products.
The platform can be integrated with various third-party eCommerce services such as Shopify for smoother business operations.
Popups & One-Click Optin
Like Leadpages, which offers popups and trigger links, ClickFunnels offers their own versions of these features under the labels ClickPops (place popups on any site) and ClickOptin (place one-click opt-in links in emails).
On ClickFunnels, you can track and analyze metrics associated with your funnels such as page views, clicks, and conversions. A/B split testing is also available.
Here are the main features of the Leadpages platform:
Landing Page Builder
With Leadpages, you can create many different types of landing pages using their drag-and-drop builder.
There are more than 200 professional landing page templates to choose from, including lead capture pages, thank-you pages, author pages, checkout pages, coming soon pages, about pages, webinar pages, and more.
As I mentioned above, the builder is quite similar to the ClickFunnels drag-and-drop builder. Pages can be divided into sections, columns, and widgets (called elements in ClickFunnels).
You can also create entire websites on Leadpages, no coding knowledge required. The sites are fully mobile-responsive with optimized speeds.
As with the landing pages, you can choose from many different professional website templates, depending on your goals.
This is one area where Leadpages sets itself apart from ClickFunnels. ClickFunnels doesn’t really have a dedicated feature for building websites; instead, their focus is on funnels.
Pop-Ups & Trigger Links
Leadpages also has its own versions of the popup and one-click optin features found in ClickFunnels.
You can add popups to any Leadpages page or any page on your website, whether hosted on Leadpages or not. Trigger links can be placed in emails and allow people to opt in to other lists and webinars with one click.
Like ClickFunnels, Leadpages offers plenty of integrations. There are 40+ standard integrations as well as advanced integrations that come with more expensive plans.
Leadpages integrates with many of the applications that ClickFunnels can integrate with: various email marketing platforms, payment processors, Shopify, and various social media sites.
Like ClickFunnels, Leadpages provides analytics for landing pages and sites. You can keep track of various metrics like page views, conversions (opt-ins, etc.), and earnings.
A/B split testing is offered, but unlike ClickFunnels, which offers it in all of their plans, it’s not available on the Leadpages Standard plan.
It’s clear that ClickFunnels has more total features than Leadpages.
You can not only create landing pages with ClickFunnels, but you can also create entire funnels and custom pages. ClickFunnels also offers affiliate program and email marketing solutions.
With that said, I think Leadpages offers a better solution for people who want to create business websites, and not necessarily funnels. Naturally, Leadpages is also less expensive than ClickFunnels (more on that later).
Page Builder Comparison
ClickFunnels and Leadpages are page builders at their core, and this is arguably the most important feature. The editor can definitely make or break the experience.
Let’s see how each page builder works:
In this example, I’ll work with an email funnel template.
When I select the Optin step in my funnel, I’m presented with a lot of different templates.
I’ll select the Clean Box Optin, load it, and hit “Edit Page”.
Basically, ClickFunnels pages consist of an ordered structure that goes Section -> Row -> Columns -> Elements.
Sections can be narrow or full-width. Rows are created inside sections, and each row can have a specified number of columns.
Inside columns, you can add elements such as headlines, paragraphs, images, videos, buttons, and forms.
In the following screenshot, you can see that I added a section below the opt-in box, added a 3-column row, and put in text, video, and heading elements.
The changes you make are responsive across all device sizes.
Of course, you can also customize these regions by doing things like changing the background, adding graphical effects, changing the sizing, and changing the positioning of elements.
In the editor, you can also create and configure popups, change page settings, and configure integrations such as email.
Here’s an overview of the page editor:
I find the page builder to be quite fast and intuitive. Once you understand how sections work, you can really let your imagination run wild.
Once you’re done, you can preview and save the page using the buttons at the top.
In this example, I’ll create a new landing page that generates leads.
I’ll select Generate Leads -> Free Resource and be presented with six relevant templates. I also have the option of browsing the full collection of templates.
I’ll choose the top one in the middle and name my landing page.
The Leadpages builder works in a very similar way to the ClickFunnels builder. You can create sections, inside which you can add rows and columns, inside which you can add widgets.
Widgets are like elements and can be lines, dividers, text, images, videos, forms, and more.
In the following screenshot, I added a new section with a 3-column row, and in the columns I added text, image, and button widgets.
You can go further than this and drag widgets on top, underneath, or to the side of existing widgets. This affords you a lot of flexibility in your editing.
As with ClickFunnels, the changes are responsive across all devices.
You can also edit styling options like backgrounds and fonts, change SEO settings, and add tracking codes. If you have forms on the page, you can add integrations as needed.
Get an idea of how the builder works in this video:
I like the Leadpages drag-and-drop editor; I think it’s rock solid and very polished. You shouldn’t have much difficulty figuring it out.
Both the ClickFunnels and Leadpages page builders are great in my opinion.
They are responsive with automatic alignment, a good structure, and good flexibility. With the help of templates, anyone can put together a professional-looking page with not much work.
With that said, I think that if you want to create long-form pages (a lot of scrolling), ClickFunnels is the way to go.
Customer Support Comparison
Customer support can make or break a service. If it’s bad, it can really leave a sour taste in your mouth.
The customer support of both ClickFunnels and Leadpages are good. Let’s go into more detail about each:
ClickFunnels has three main support options: the Helpdesk, which contains tutorials, guides, and answers to frequently asked questions, the ClickFunnels Facebook group, and contacting support through a ticket.
In my experience, ticket support can be quite slow to respond – sometimes a few days or longer. But sometimes they respond quickly.
The agents are generally friendly and knowledgeable. I think it would benefit them if they added a live chat option, at least for business hours, or even phone support.
Leadpages has four main support options.
First, you can click through to the Leadpages help section and view their knowledge base which contains tutorials, tips, and more. It’s packed with good information.
The support options they offer are phone, live chat, and tickets. However, phone support is only available on the more expensive Advanced plan, and live chat is only available Monday to Friday from 9AM-5PM on the Pro Plan and up.
Still, it’s easy to contact support and get your issues resolved. I can usually get in touch with an agent in short order.
The support agents themselves are very friendly (almost too much sometimes), helpful, and knowledgeable.
They send you follow-up emails with the chat log and the answers to your questions. Moreover, support has even sent me short video clips to help me with my issues, which is a nice touch.
One thing I’ve noticed is that they don’t seem to respond to inquiries on the weekend, which is a bit inconvenient.
I would say that Leadpages support edges out ClickFunnels support.
Even though many of Leadpages’ support options are locked behind more expensive payment plans, ClickFunnels only offers tickets, while Leadpages offers live chat, tickets, and phone support.
Publishing Options Comparison
It’s important to know where and how you can host the pages you can build. Let’s look at the publishing options of each platform:
ClickFunnels is very flexible in terms of publishing and offers five main options, in addition to being able to use a ClickFunnels subdomain or a custom domain. They are:
1. ClickPop Code
You can get ClickPop code and put a popup version of your page on any website.
2. WordPress Plugin
With the ClickFunnels WordPress plugin, you can easily display your pages and funnels inside your WordPress blog.
3. Add To Facebook
You can add a ClickFunnels page to your Facebook page, accessible on the left-side column.
4. Embed Code
You can use an embed code to add your page into an iframe on any website.
5. Download HTML
This is an important one. You can download the HTML of your pages and funnels and host it wherever you want.
With Leadpages, you can also use a subdomain or connect your own custom domain. Aside from this, you can:
- set up your page on a WordPress site using the Leadpages WP plugin.
- download the HTML of the page or site and host it anywhere.
Leadpages offers what I consider to be the important publishing options, but there are less of them than in ClickFunnels.
ClickFunnels wins here simply because they provide more options for publishing.
However, if all you would want to do is put your pages up on a WordPress site or get the HTML to do whatever you want with, it can easily be done on either platform.
ClickFunnels is more expensive than Leadpages for all but the Advanced Plan. But this is generally because ClickFunnels can do more.
Let’s take a look:
ClickFunnels has two main subscription plans: the Starter Plan, which is $97/month, and the Platinum Plan, which is $297/month.
The Platinum Plan was formerly known as the Etison Suite Plan.
You used to be able to purchase a product called Funnel Builder Secrets which included 6-12 months of Enterprise at a big discount, but I’m not sure if the product is offered anymore. I suggest asking ClickFunnels about it.
With the Starter Plan, you don’t have access to Backpack or Follow-Up Funnels, and you have various limitations on what you can do. You’re allowed up to 20 funnels, 100 pages, and 3 custom domains at any one time, as well as a maximum of 20,000 visitors per month.
With the Platinum Plan, there are no limitations on the number of funnels, pages, visitors or domains you can create. In addition, you get full access to Backpack, Follow-Up Funnels, FunnelFlix, and other benefits.
If you’re interested in ClickFunnels and you think you can work within the limitations of the Starter Plan, then definitely go for that.
Leadpages has three main pricing plans: Standard, Pro, and Advanced.
The monthly billing rates for these plans are $37, $79, and $321. Annual plans are available at discounts of up to 39% ($25/month, $48/month, and $199/month).
You can connect a maximum of 1 custom domain on the Standard plan, 3 custom domains on the Pro plan, and 50 custom domains on the Advanced plan. But unlike ClickFunnels, there are no limits on the amount of pages and popups you can create or visitors you can get.
More expensive plans have additional features like A/B split testing, payments, more support options, and advanced integrations.
Unless you’re a marketing agency with clients, I would never recommend the Advanced plan, which is very expensive. You’ll have to decide if you can work with the features offered in the Standard plan or go with the Pro plan.
The winner here isn’t clear.
While ClickFunnels is, on average, quite a bit more expensive than Leadpages, it’s a more powerful platform that can do more. It comes down to what you need.
Affiliate Program Comparison
ClickFunnels and Leadpages both have affiliate programs where you can promote the platform online and get a commission if someone signs up after clicking your link.
Note: If you’re not interested in making additional income by doing affiliate marketing, feel free to skip this section of the comparison.
Both programs have potential, but one of them is more fleshed out than the other.
The ClickFunnels affiliate program is one of the best opportunities for making an online income through affiliate marketing.
When someone clicks your ClickFunnels affiliate link and signs up (either on the Starter Plan or the Platinum Plan) you get a 30%-40% commission for every monthly payment they make.
There are many things that make the ClickFunnels affiliate program great, such as the sticky cookies (they last forever), car lease and product funnels that can make you $1000 commissions.
However, you should know that ClickFunnels recently made some changes to their affiliate program in order to cut down on fraud. The highlights are:
- new affiliates with less than 40 active accounts under them will make 30% commissions instead of 40%.
- you need to fill out an application and get approved before you can promote the main ClickFunnels products.
You don’t need to be a ClickFunnels customer to join the affiliate program. It’s free to join, and ClickFunnels provides plenty of resources and training to maximize your earnings.
To get access to affiliate training, check out the Affiliate Bootcamp.
To start, Leadpages offers a 30% recurring commission as long as the referral remains a paying customer. This commission can be on any plan, monthly or annual billing, and on upgrades.
There are quite a few differences between the Leadpages affiliate program and the ClickFunnels affiliate program.
The cookie lasts 30 days. Leadpages doesn’t have a car lease program, but if you get a proven sales history of over 20 customers per month, you can offer exclusive Leadpages deals and packages as an affiliate.
You don’t need to be a Leadpages customer to join the affiliate program, and it’s free to join.
They offer many resources to help you out. As an example, if you can register at least 200 people for a live webinar, Leadpages will co-host a dedicated Leadpages webinar with you. There is also a dedicated Facebook group for Leadpages affiliates.
One of the things I really like about the Leadpages affiliate program is that you can create a deep link to any page on their site, whether it’s one of their blog posts, the FAQ page, or anything else.
For more information about the affiliate program, go here.
The ClickFunnels affiliate program has more potential in my eyes. This is for a few reasons:
- The sticky cookie lasts forever, rather than a month.
- ClickFunnels offers additional products beyond just the recurring software service, and many of these products pay out commissions approaching $1000 each.
- The commissions are a bit higher.
- ClickFunnels has a car lease program where if you maintain a minimum number of signups, you get up to $1000/month to put towards the rental of a luxury car.
That’s not to say that the Leadpages affiliate program sucks; on the contrary, it’s a good program that has good money-making potential.
One area where Leadpages has a leg up on ClickFunnels is the ability to deep link to any page, which can really help increase conversions.
Here is a summary of what we’ve covered so far:
ClickFunnels Pros & Cons
- a lot of diverse marketing features
- great page builder
- a lot of publishing options
- very attractive affiliate program
- customer support could be better
- more expensive than Leadpages
- can’t deep link in the affiliate program
Leadpages Pros & Cons
- useful website builder and polished features
- fantastic customer support
- cheaper than ClickFunnels
- solid affiliate program with deep linking
- the scope of what you can do is limited
- chat and phone support is only available on more expensive plans
- can’t split test on the entry plan
I can’t definitively say which platform is better. Both are quality platforms.
Leadpages used to only be a landing page builder, and it has come a long way since then.
You have to ask yourself: what do you need? Do you need to build funnels (long-form sales pages, membership areas, upsells, downsells, etc.) or is building opt-in pages and thank-you pages to collect emails enough for you?
If it’s the former, get ClickFunnels. If it’s the latter, you could pay the cheaper rate and get Leadpages.
All in all, you should weigh your budget against the features offered and the features you need.
Note that whichever platform you choose, I’m offering valuable bonus packages for those who decide to get either platform through my link. You can see what these bonuses are on my ClickFunnels and Leadpages review pages.
To get access to these bonuses, all you have to do is sign up for the ClickFunnels or Leadpages trial and email me at firstname.lastname@example.org. Once I confirm that you’ve signed up under my name, I’ll send over the bonuses.
Thanks for reading my ClickFunnels vs. Leadpages comparison. Note that I am an independent affiliate, not an employee. I receive referral payments from ClickFunnels and Leadpages. The opinions expressed here are my own and are not official statements of Leadpages, ClickFunnels, or ClickFunnels’ parent company, Etison LLC.