ClickFunnels Vs. GetResponse – Which One Should You Use?

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If you’re marketing and selling products online, whatever they might be, ClickFunnels and GetResponse are both tools that can make your life a lot easier.

But at their cores, ClickFunnels and GetResponse are different platforms that are meant for different things.

Which tool you should use depends on what you want to do. Are you looking to do email marketing, build sales funnels, build landing pages, or do all of these things?

In this article, we’ll explore the differences between ClickFunnels and GetResponse, what you can do on these platforms, their pros and cons, and in what situations you should use either tool. Let’s get started!

What are ClickFunnels and GetResponse?

There is some overlap in the capabilities of both platforms, but their main purposes are different. ClickFunnels is a funnel builder platform, while GetResponse is an email marketing platform.

Let’s dive into the specifics:


ClickFunnels Main Logo

ClickFunnels is essentially a page-builder software that allows you to create sales funnels online. On ClickFunnels, you can create pretty much any page you can think of, including:

  • landing pages
  • opt-in pages
  • long-form sales pages
  • upsell and downsell pages
  • bridge pages
  • webinar pages
  • membership sites

Creating these pages is easy and doesn’t require any coding knowledge. You just have to choose a template and edit it as you see fit, dragging and dropping, changing the text, images, and other elements.

All of these pages can be easily organized into a funnel format and linked together within the platform.

In addition to the funnel-building capabilities, ClickFunnels also offers two features called Follow-Up Funnels and Backpack.


Backpack is a complete affiliate system that allows product vendors to create and manage affiliate programs for their products.

Follow-Up Funnels

ClickFunnels Follow Up Funnels Logo

Follow-Up Funnels (formerly known as Actionetics) is ClickFunnels’ in-house email service, which you can use to send follow-up autoresponder emails and broadcasts to your list. This is similar to what GetResponse can do with email.

However, with Follow-Up Funnels, you can also send out Facebook Messenger messages, desktop notifications, retargeting ads, and text messages to your subscribers if they provide you with this information.

You can see a full review of what ClickFunnels can do and what I think of it in my ClickFunnels review.


GetResponse Main Logo

GetResponse is a full-fledged email marketing platform that allows you to create email autoresponders, email broadcasts, and advanced email automation.

In addition to these core features, GetResponse offers a lot of other features including pre-made landing pages and webinars.


A new feature called Autofunnel can build landing pages, automate emails, set up Facebook ads, create social media images, and sell products pretty much automatically. The set-up wizard takes you through the entire funnel process.

This funnel feature has similar capabilities to ClickFunnels, but which one you should use is a matter I’ll discuss more later in the comparison.

You can see a full review of what GetResponse can do and what I think of it in my GetResponse review.

ClickFunnels Vs. GetResponse – The Features

Here I’ll list of the main features that both of these platforms offer so you can get a better idea of which one will meet your needs.

Note that this list isn’t exhaustive. For all features, see ClickFunnels and GetResponse pricing here and here, respectively.


  • page and funnel builder
  • A/B split tests
  • hundreds of templates
  • custom order pages
  • affiliate program creator (Backpack)
  • newsletters and email automation (Follow-Up Funnels)
  • email and other integrations
  • 14-day free trial


  • newsletters
  • autoresponders
  • automation workflows
  • landing page templates
  • A/B split tests
  • webinars
  • CRM
  • integrations
  • email timing features
  • 30-day free trial

To be clear, the main focus of ClickFunnels is building funnels to sell your products, but they also offer email automation at an extra cost.

GetResponse is an email marketing platform that offers limited functionality for building landing pages.

How much do both platforms cost?

The short answer is that ClickFunnels is generally more expensive than GetResponse.

This isn’t surprising considering what ClickFunnels can do: not only is it a powerful page builder and sales funnel creator, but it can also perform some of the email automation functions that GetResponse can perform, plus more.

ClickFunnels Pricing

ClickFunnels has two main subscription plans: the Starter Plan, which is $97/month, and the Platinum Plan, which is $297/month.

ClickFunnels Full Updated Pricing

With the Starter Plan, you don’t have access to Backpack or Follow-Up Funnels, and you have various limitations on what you can do: you’re allowed up to 20 funnels, 100 pages, 20,000 visitors per month, and 3 custom domains.

With the Platinum Plan, there are no limitations on the number of funnels, pages, visitors or domains. In addition, you get full access to Backpack, Follow-Up Funnels, and other major features including FunnelFlix, a dedicated forum, and daily Funnel Hack-A-Thons.

Which plan do I recommend? It depends on if you think you can work within the limitations of the Starter Plan.

If you can, then it’s best to get the Starter Plan and use GetResponse for your email marketing needs. More on this below.

GetResponse Pricing

GetResponse offers four main pricing plans: Basic, Plus, Professional, and Enterprise.

The exact cost depends on the plan, how many contacts you have in your account, and the billing period you choose. Paying a year in advance and two years in advance will get you an 18% and 30% discount, respectively.

GetResponse Pricing

As an example, for up to 1000 contacts, the monthly plan costs are $15 for Basic, $49 for Plus, $99 for Professional, and $1199 for Enterprise.

Of course, the more expensive plans come with more features. In particular, you can only get custom workflows starting on the Professional plan, which is about the same cost as the ClickFunnels Starter plan.

However, all of the important features that most email marketers use are available on the Basic plan.

Which GetResponse plan do I recommend? Basically, if you can do without custom workflows, the Basic plan should be enough for you.

Get this plan for your email marketing needs, and if you need to build sales funnels to sell your products, also get ClickFunnels. More on this below.

How is the customer support of both platforms?

Customer support can make or break a service. If it’s lousy, it can really leave a sour taste in your mouth.

Fortunately, both ClickFunnels and GetResponse have solid support options that will allow you to get in touch with reps and get your concerns addressed.


ClickFunnels has three main support options: the Helpdesk, which contains tutorials, guides, and answers to frequently asked questions, the ClickFunnels Facebook group, and contacting support through a ticket.

ClickFunnels Helpdesk Screen

If the Helpdesk knowledge bank doesn’t answer your questions, I would recommend contacting support through a ticket. They can take a few days to get back to you, but in my experience, they’re very friendly and knowledgeable. You can also get interact with the community on the Facebook group.


In addition to a help center with answers to questions and information, GetResponse offers 24/7 live chat support and email support, as well as dedicated support on the Enterprise plan.

One of the things I really like is that you can easily click a button at any point when you’re on the GetResponse website to live chat with support. The agents are generally fast, knowledgeable, and helpful.

Overall, I would rate GetResponse support a little higher than ClickFunnels support, but they’re both good and fully capable of helping you with your issues.

My Thoughts & Recommendations

In this last section, I’ll go over some of the overlapping features between both platforms and give you my recommendations on what I think you should use.

Autofunnel (Funnels)

GetResponse Autofunnel Feature Information

With the release of GetResponse’s new Autofunnel feature, GetResponse can do a lot of the things that ClickFunnels can do when it comes to building out funnels.

I haven’t used the Autofunnel feature myself, but regardless, I would recommend using ClickFunnels to take care of your funnel-building needs. Why? Because this is what ClickFunnels was made for, instead of just being an add-on feature to something else.

Follow-Up Funnels (Email)

As I mentioned above, ClickFunnels has a service called Follow-Up Funnels which allows you to set up email automation.

Even though you can do other interesting things with Follow-Up Funnels like send out text message and desktop notification followups, I generally wouldn’t recommend using it. This is for two reasons:

  1. It’s $200 per month more than the Starter Plan, which is very expensive.
  2. The strength of ClickFunnels is the ability to create funnel pages, not do email marketing.

I don’t know many successful online marketers who are using Follow-Up Funnels, but there are some, of course.

I would definitely recommend the Starter Plan if you can tolerate the limits, and use GetResponse for your email marketing needs. This will not only be more economical for you, but also more effective because you’re taking advantage of the strengths of both platforms.

Thanks for reading my comparison. Note that I am an affiliate of ClickFunnels and GetResponse, but the views expressed here are my own.

Have you used ClickFunnels or GetResponse? What are your thoughts on these platforms? Feel free to leave a comment below.

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