ClickFunnels Vs. Builderall – Which Is The Better Platform?

Both ClickFunnels and Builderall are software platforms that market themselves as “all-in-one business solutions”.

They claim to give you all of the tools you need to market and sell your products online. In particular, you can build out websites and sales funnels with drag-and-drop page builders that don’t require any coding knowledge to use.

But how do they compare? What features do both platforms offer? And which platform is better?

In this article, I’ll compare ClickFunnels and Builderall so you can make an informed decision on which one to use.

I have used both platforms myself, and I’ll tell you right now that I believe one of these platforms clearly comes out on top.

Here’s what I’m going to be covering in this comparison:

If you’re ready to get my preferred platform, click the button below or scroll down to the bottom of my review to see my verdict!

What are ClickFunnels and Builderall?

ClickFunnels and Builderall are both online business platforms that allow you to build websites, funnels, and sell and market your products online.

In general, Builderall offers a more complete all-in-one solution than ClickFunnels, but that doesn’t necessarily mean it’s better. Let’s start with ClickFunnels:


ClickFunnels Main Logo

ClickFunnels was founded in 2014 by Russell Brunson and Todd Dickerson.

Leading up to the birth of the company, Russell and Todd realized that building sales funnels online was way more difficult than it needed to be.

They got together and mapped out their dream software, brainstorming and planning for weeks. In the following months, Todd built ClickFunnels and Russell marketed it, and the rest is history.

ClickFunnels has a full team including CEO (Brunson), Lead Developer (Dickerson), Head of Business Development, Director of Operations, CTO, and Head of Advertising.

At the time of writing, they serve more than 90,000 customers, have built more than 5.4 million funnels, and have processed over $3.8 billion in sales.

ClickFunnels has hundreds of success stories. Many of these people are ClickFunnels affiliates who have made millions of dollars with their funnels. To see some success stories and learn more about ClickFunnels, see my full review of the platform here.


Builderall Main Logo

Builderall is a company started in 2011 by Brazilian entrepreneur Erick Salgado.

Leading up to the founding of the company, Erick was running a company called eBusiness4us. This company had helped thousands of small businesses set up websites online and introduce them to digital marketing.

In 2010, Erick realized that competition, fraud, and expensive tools were making it difficult for many businesses to succeed online.

This is what led to the birth of Builderall, a single, smart platform offering all the tools, technology and infrastructure that businesses need to succeed online.

Builderall has a team of nearly 100 employees. According to their website, they serve more than 40,000 customers, have published more than 500,000 websites, have sent more than 300 million emails, and have collected more than 50,000,000 leads.

Builderall has hundreds of testimonials of people who have achieved great success with the platform. For example, take Joe Barnes and Jason Tibbetts. Many of their students are making full-time incomes with funnels created in Builderall, and one of them made over $1,000,000 in 6 months.

To see more success stories and info about Builderall, see my full Builderall review.

Features Comparison

Weight Scales

Both platforms have a ton of features to accommodate businesses of all types.

However, one of the differences I’ve noticed is that while both Builderall and ClickFunnels are business solutions, funnel pages are the bread and butter of ClickFunnels, while Builderall has less of a focus on funnels and more of a focus on everything else.


Here are the main features of the ClickFunnels platform:

Funnel Builder

The Funnel Builder is the core feature of ClickFunnels.

It allows you to put together any kind of funnel you can imagine, including tripwire funnels, sales funnels, and webinar funnels. Popups and split testing can be easily set up.

As part of the funnel builder, the “Cookbook” feature allows you to explore a range of funnel templates that you can select and run with. These are templates that Russell has had success with in his own businesses.

Drag-And-Drop Page Builder

With ClickFunnels’ page builder, you can build opt-in pages, sales pages, webinar pages, membership areas, and any other custom page that you want.

The editor is different from that of Builderall. There is auto-alignment, with an ordered structure consisting of sections, rows, columns and elements.


ClickFunnels provides a complete solution for eCommerce entrepreneurs selling physical products.

The platform can be integrated with various third-party eCommerce services such as ShipStation for smoother business operations.


ClickFunnels offers well over 25 3rd-party integrations including AWeber, Facebook, MailChimp, GetResponse, ShipStation, Zapier, WordPress and Shopify.


ClickFunnels allows you to track and analyze metrics associated with your funnels such as page views, clicks, and conversions.

Affiliate Program

ClickFunnels Backpack Logo

Not only does ClickFunnels offer a fully fleshed out affiliate program, but they also allow you to set up your own affiliate program for your products through the Backpack service. This requires the Platinum package.

Email Marketing

ClickFunnels Follow Up Funnels Logo

Similar to Builderall’s email service MailingBoss, ClickFunnels also offers email capabilities through their Follow-Up Funnels service.

But unlike Builderall, Follow-Up Funnels (previously Actionetics) can go beyond email to things like text messages and desktop notifications.


Here are the main features of the Builderall platform:

Drag-and-Drop Page Builder

With the page builder, you can build:

  • websites (including local)
  • membership areas
  • sales pages
  • landing pages
  • opt-in pages
  • blogs
  • stores
  • professional pages
  • and more

You can either choose a template or a blank page, and start adding elements: text, images, buttons, etc.

It’s truly drag-and-drop, with no auto-alignment. You can add whatever pages you want to each site you create.

Canvas Funnel Builder

Builderall Canvas Funnel Builder Feature

This is a newer feature from Builderall that I’m quite impressed by.

It allows you to map out and visualize your entire funnel in a blueprint flowchart format, and then build and edit the funnel on the spot.

The blueprint builder, the website builder, popups, checkouts, A/B split tests, CRM, and email marketing are all integrated into this cool feature.

Email Autoresponder

Builderall has their own in-house email marketing service called MailingBoss.

It can do what most dedicated email marketing platforms can do, including sending broadcasts and autoresponder sequences. It also has a workflow feature, which is a really nice bonus.

App Creator

The App Creator allows you to create and publish your own apps on the Google, Apple, and Amazon app stores.

Magazine Editor

Builderall allows you to create and publish your own digital magazine in any niche to generate leads and gain authority. Users can access the magazine from any device or download the PDF.


Builderall Ecommerce Feature

With Builderall, you can create a complete eCommerce business powered by the Magento platform.

And with this comes all of the capabilities associated with Magento, including choosing templates, plugins, listing and managing products, receiving payments, and setting up an affiliate program.


You can create a webinar in just a few minutes with page builders, email systems, and video tools integrated into the application.

The webinar is interactive with streaming options, screen sharing, webinar recording, and more.

You can organize live streaming on YouTube and Facebook. It’s easy to give presentations, engage with your audience, analyze the results, and follow up.

Instagram Autoresponder

With this tool, you can automatically engage people who comment on your Instagram posts.

Facebook Chatbot

With this tool, you can automatically engage with prospects and clients on Facebook.

Click Map

Also known as a heat map, this tool allows you to see where your website visitors are clicking on your pages, thus helping you understand how your users navigate your site.

Share Locker

This is a useful little tool that greatly increases the chances of your social media posts going viral.

It works by locking your content on social media and only granting access to people who like, share, or do both.

Animated Videos

This feature allows you to create custom animated videos and sales videos. You can choose from hundreds of characters and expressions.

Once you’re done creating the video, download it and share it on YouTube, social media, or your own website.

While these are the most commonly used features, Builderall has many other handy features that I haven’t listed here. You can check out their website for a full list.

The bottom line is that Builderall has a lot of added features not related to funnels that ClickFunnels doesn’t have, like animated videos, chatbots, and share lockers.

But what ClickFunnels does do, it does well. More on that later.

Page Builder Comparison

As ClickFunnels and Builderall are funnel-building platforms, the page builder is arguably the most important feature. It can definitely make or break the experience.

Let’s see how each page builder works:


In this example, I’ll work with an email funnel template.

When I select the opt-in step in my funnel, I’m presented with a bunch of different templates.

ClickFunnels Choose Email Optin Template

I’ll select the Clean Box Optin, load it, and hit “Edit Page”.

Basically, ClickFunnels pages consist of an ordered structure that goes Section -> Row -> Columns -> Elements.

Sections can be full-width or narrower. Rows are created inside sections, and they specify how many columns you want in the section.

Inside columns, you can add elements such as headlines, paragraphs, images, videos, buttons, and forms.

In the following screenshot, you can see that I added a section below the opt-in box, added a 3-column row, and put in text, video, and heading elements.

ClickFunnels Page Editor New Section

All page building elements are automatically aligned and centered on the page, which is nice.

And what’s also nice is that the changes you make are responsive on the mobile version, as you can see:

ClickFunnels Editor Mobile View

In the ClickFunnels page builder, you can create popups and configure page settings (including integrations).

Check out this video to get an idea of how the page editor works:

I find the page builder to be quite fast and fairly intuitive. Once you understand how sections work, you can really run wild with your imagination.

Once you’re done, you can preview and save the page using the buttons at the top.


In this example, I’m going to edit a template for a squeeze page that collects emails.

First, when we enter the page builder, we see a full list of templates.

Builderall Page Builder Templates

Like ClickFunnels, Builderall offers a ton of templates. There are templates for membership areas, sales funnels (including lead magnet funnels), agency sites, and other niche websites. You can also work with a blank page if you wish.

Let’s select Sales Funnel -> Lead Magnet Funnel (002).

Now we can edit the lead capture page in the funnel. It looks like this:

Builderall Page Editor

From here, you can add new pages to the funnel, add various elements (text, videos, popups, buttons, forms, etc.) and configure various settings by using the bar on the left side.

If I add a new text element, I can edit it by double clicking:

Builderall Edit Text Element

I have to say that I find Builderall’s editor to be a bit clunky to use and not very intuitive. But once you figure it out, it’s manageable.

This brings me to the two biggest problems I have with the Builderall editor. I had these same problems years ago when I tried using the platform, and it seems like they still exist.

Problem 1: No Alignment

With Builderall, you can’t align elements on the page, vertically or horizontally. You basically have to play it by eye.

Builderall offers a ruler tool (seen in the screenshot above) for alignment, but it has never really helped me.

When I build a page, I want to be able to align the elements on the page easily and automatically. With Builderall, this can’t be done. It’s like you’re a child sitting on the floor pushing around objects in front of you – it’s never going to be precise.

Problem 2: Separate Desktop & Mobile

With Builderall, the mobile version of the page doesn’t automatically respond to the changes you make on the desktop version. I believe this stems from the lack of automatic alignment I just discussed.

Builderall Mobile Page View

This means that you have to edit the mobile and desktop versions of pages separately, meaning that you have to put together two pages instead of one.

This is unnecessarily cumbersome and a huge shortcoming of the Builderall page builder.

And this mechanic doesn’t account for the fact that people use devices of all different sizes, not just two. Thus, a visitor with a different screen size isn’t guaranteed to see a nicely edited page.

If Builderall is going to fix these issues with their page builder, they may well need to change the entire infrastructure behind it. And I think that would be a tall order for them.

Anyways, once you’re done editing the page, you can preview it and save it using the buttons on the top right.

The Winner

All in all, I like the ClickFunnels page builder much better than Builderall’s page builder.

Some people might like dragging around text and elements with no restrictions, but this leads to the major issues I described above. It really is better to have some kind of structure and order so that the pages look neater and more professional.

Customer Support Comparison

Customer support can make or break a software. If it’s lousy, it can really leave a sour taste in your mouth.

The customer support of both ClickFunnels and Builderall are solid, but could stand to be improved in my view. Let’s look at each:


ClickFunnels has three main support options: the Helpdesk, which contains tutorials, guides, and answers to frequently asked questions, the ClickFunnels Facebook group, and contacting support through a ticket.

ClickFunnels Helpdesk Screen

In my experience, ticket support can be quite slow to respond – sometimes a few days or longer. But sometimes they respond quickly as well.

The agents are generally friendly and knowledgeable. I think it would benefit them if they added a live chat option, at least for business hours.


You can contact Builderall support through tickets and through live chat available during business hours, in addition to the Facebook groups.

You can send in a ticket according to pre-defined issues and questions, or send in a custom inquiry.

Builderall Ticket Submission
The Builderall ticket submission screen

In my experience, the chat and ticket agents are fairly quick to respond (24-28 hours or less), but they have often been unhelpful for my issues.

One thing I don’t like about Builderall support is that unlike most support systems online, you can’t respond to tickets through email; you have to go into the Builderall backend.

The Winner

Right now, I would say that Builderall has a slight edge over ClickFunnels when it comes to customer support, since it offers a live chat option. But in the grand scheme of things, this isn’t a big deal.

Pricing Comparison

There’s no question that ClickFunnels is more expensive than Builderall, but that’s not the full story.


ClickFunnels has two main subscription plans: the Starter Plan, which is $97/month, and the Platinum Plan, which is $297/month.

ClickFunnels Full Updated Pricing

With the Starter Plan, you don’t have access to Backpack or Follow-Up Funnels, and you have various limitations on what you can do: you’re allowed up to 20 funnels, 100 pages, 20,000 visitors per month, and 3 custom domains.

With the Platinum Plan (previously Etison Suite), there are no limitations on the number of funnels, pages, visitors or domains. In addition, you get full access to Backpack, Follow-Up Funnels, FunnelFlix, and more.

If you use ClickFunnels and you think you can work within the limitations of the Starter Plan, then definitely go for that.


Builderall also has two main subscription plans: Essential ($29.90 per month) and Premium ($69.90 per month).

Builderall Pricing Plans

The Essential plan has only the basic features and allows up to 10,000 contacts in the email autoresponder. It’s missing a lot of useful features like the Canvas Funnel Builder and eCommerce solution.

The Premium plan includes all features and allows unlimited funnels and contacts.

Honestly, the Premium option is so much better that I don’t even think it’s worth choosing the Essential option, even though it’s cheaper. You’re going to be so limited, and in that case, you’re better off using other tools.

The Winner

Builderall is obviously cheaper than ClickFunnels. But ClickFunnels is more expensive for a reason: the tools are of higher quality.

Let’s face it: most business owners don’t need many of the features that Builderall offers such as the App Creator, WhatsApp Messaging, Floating Videos, and the Magazine Editor.

Then when you’re left with the important features that most users are interested in like the funnel builders, ClickFunnels has Builderall beat.

Affiliate Program Comparison

ClickFunnels and Builderall both have affiliate programs where you can promote the platform online and get a commission if someone signs up after clicking your link.

Note: If you’re not interested in making additional income by doing affiliate marketing, feel free to skip this section of the comparison.

Both programs are fleshed out, but it turns out that one of these affiliate programs is distinctly better than the other.


The ClickFunnels affiliate program is one of the best opportunities for making an online income through affiliate marketing.

When someone clicks your ClickFunnels affiliate link and signs up (either on the Starter Plan or the Platinum Plan) you get a 30%-40% commission for every monthly payment they make.

There are many things that make the ClickFunnels affiliate program great, such as the car lease, sticky cookies, and product funnels that can make you $1000 commissions. For more on this, see the affiliate program section in my ClickFunnels review.

ClickFunnels Affiliate Dream Car Progress

However, you should know that ClickFunnels recently made some changes to their affiliate program in order to cut down on fraud. The highlights are:

  • new affiliates with less than 40 active accounts under them will make 30% commissions instead of 40%.
  • you need to fill out an application and get approved before you can promote the main ClickFunnels products.

You don’t need to be a ClickFunnels customer to join the affiliate program. It’s free to join, and ClickFunnels provides plenty of resources and training to maximize your earnings.

To get access to affiliate training, check out the Affiliate Bootcamp.


Builderall’s affiliate program is a little different, and quite a bit more complicated. Let me try to explain a bit:

First, you need to pay $50 per year to join the program.

Builderall affiliates are classified according to “qualification levels” F0, F1, F2, and F3. You can earn commissions on the monthly payments that Builderall users make, but only from levels F1 and up.

Builderall Affiliate Qualification Levels

To achieve qualification level F1, you need 180 points. Points are earned either by paying for a Builderall plan yourself or getting someone to sign up for Builderall under you.

Affiliates at level F1 or higher earn 100% commissions on the first payment, $20 per recurring payment thereafter, and $15 retention bonuses.

In addition to this, you will earn commissions of $2-$8 for every monthly payment when your Builderall customers make affiliate sales of Builderall themselves. This is known as a tiered affiliate system.

It all sounds pretty good, except for a few things:

1. The affiliate program is overly complicated.

Builderall’s affiliate program is convoluted and hard to understand. Why?

I don’t understand why it needs to be so complex. All that’s going to do is repel potential affiliates away.

2. You don’t make commissions at first.

You don’t have to be a Builderall customer to become an affiliate. However, unless you’re an affiliate who’s also subscribed to the Premium plan, you won’t make any commissions for sales because F0 affiliates don’t make commissions.

This means that you need to make a few sales at no commissions before you even start to earn.

3. You have to pay to be a part of the program.

Unlike the ClickFunnels affiliate program which is free, you need to pay $50/year just to be a part of Builderall’s affiliate program.

I don’t care what the affiliate program offers; you should NEVER have to pay to join an affiliate program. The fact that you do here raises some questions in my mind about Builderall’s integrity.

The Winner

ClickFunnels is unfortunately discontinuing their 2-tier commissions, so the only advantage the Builderall affiliate program has is their tiered commissions structure.

Other than that, ClickFunnels’ affiliate program is better in just about every way. It’s much easier to understand and jump into.

If you’re interested in making extra income online as an affiliate, I highly recommend checking this out.

Other Issues

In this section, I’m going to talk about a few more things that bother me about each platform that I haven’t yet mentioned in the comparison.


1. No Exporting

Exporting not allowed

Another issue with Buiderall is that while they allow custom domains for their pages and email service, you can’t export pages built with Builderall and host them somewhere else.

You have no choice but to use a domain on their hosting or a subdomain to host pages. So if you want your website built with Builderall to be under a professional independent web host, you’re out of luck.

This is in contrast to ClickFunnels, which allows you to export any page and host it anywhere you want.

2. Slow And Poorly-Designed Site

Thumbs down - not good

The Builderall site itself is slow and runs strangely. Sometimes you have to double click on menu items to load them.

Builderall did a complete redesign of their site some time ago, and in my opinion, it’s worse now.

You used to be able to search for answers to important questions in their support section easily, but now all of that is gone. I still don’t know where to find their FAQ section or if they even have it anymore.

In contrast, the ClickFunnels website and backend is much faster and runs much better.


1. Sneaky Upselling

Arrow pointing upward

One thing I don’t appreciate about ClickFunnels is that they’re very aggressive in trying to upsell you.

For example, when you sign up for a free trial, they set your account to the Platinum plan automatically, and you have to go into the settings if you want to change it.

It would be nice if they focused more on the benefits of their software rather than trying to get you to buy additional products.

Final Verdict

ClickFunnels Vs. Builderall Side By Side

Here’s a summary of what we’ve covered so far:

Page BuilderClickFunnels
Customer SupportTie
Affiliate ProgramClickFunnels
Overall ExperienceClickFunnels

ClickFunnels Pros & Cons


  • quality funnel builder.
  • fast and easy to use.
  • page designs are responsive across different devices.
  • good customer support.
  • excellent affiliate program.
  • you can export pages and use external hosting for sites.


  • more expensive than Builderall.
  • not as many features as Builderall.
  • aggressive upselling.

Builderall Pros & Cons


  • a lot of diverse features.
  • cheap price.
  • solid customer support.


  • you can’t host pages elsewhere.
  • the website is slow and runs poorly.
  • you can’t export Builderall pages.
  • the page editor has no auto-alignment.
  • many features don’t work very well.
  • you have to edit the mobile and desktop versions of your page separately.
  • the affiliate program is complicated and requires a yearly payment to be a part of.

It’s clear which platform is better: ClickFunnels.

Builderall strikes me as a “jack of all trades, master of none” platform. They do offer pretty much everything a business needs to succeed online, but the most important tools have major problems that need to be addressed.

If you need a certain feature that Builderall offers, you’re better off using another service that does it better.

Yes, Builderall is cheaper than ClickFunnels, but what price are you really paying? Think about it: how can they offer so many features at such a low price? The quality has to be sacrificed.

Most of the top online entrepreneurs and marketers use ClickFunnels in their business, and there’s a reason for that. It works, and it works well.

If you’re serious about building funnels, use a quality software like ClickFunnels. If you just want a website for an agency, local business, or blog, you’re better off using something like WordPress.

Note that I’m offering a valuable bonus package for those who decide to get ClickFunnels through my link. You can see what these bonuses are on my review page.

To get access to these bonuses, all you have to do is sign up for the ClickFunnels trial and email me at Once I confirm that you’ve signed up under my name, I’ll send over the bonuses.

Thanks for reading my ClickFunnels vs. Builderall comparison. Note that I am an independent ClickFunnels affiliate, not an employee. I receive referral payments from ClickFunnels. The opinions expressed here are my own and are not official statements of ClickFunnels or its parent company, Etison LLC.

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